"We're back" for Aragón x Volveremos.

Buying local is not just about buying. It is about connecting with what you see in a shop window, with what you feel when you touch it, with the person who serves you…

“You look, you touch, you buy, you make things better and we start all over again” is the message at the heart of the new Aragón x Volveremos campaign we devised and developed for the Government of Aragón.

A simple message to remember that what we buy says something about us, and lets our streets say it too. The campaign runs across online and offline media, social networks, radio and television.

Once we had the idea, we looked for references on pages such as ZgzLetters and Rotulicos, who do great work bringing the typographic and sign-painting heritage of Zaragoza into view. 

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"We're back" for Aragón x Volveremos — medio 1
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Next project 150 years of shared excitement for Fundación Ibercaja.

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