Portfolio - I LIKE AUGUSTA.
The "Me gusta Augusta" campaign is part of a full online positioning strategy.
It is a 360º campaign promoting the online spaces of the Augusta shopping centre: the new centroaugusta.com website and mainstream social networks (Facebook, Twitter, YouTube). A relationship marketing strategy was also developed through newsletter and RSS subscriptions. The campaign uses QR codes to build a complete path from outdoor advertising to the web. In this way we structured a 360º marketing strategy combining offline and online activity. We introduced a new concept: Smile:-People. People who champion optimism as a tool for changing the world. A way of identifying Augusta's followers and building community, with a clearly defined tone of voice.
Applications:
- Campaign visuals
- Social media campaign
- QR codes / SmartPhone
- Outdoor advertising
- Signage materials in the centre
and let us start doing things with more judgement.