Paseos Comerciales, Zaragoza's new retail plan.

At Impacta we developed Paseos Comerciales, a new project created to revive retail in the city's neighbourhoods, make them more appealing and boost local spending. To that end it sets out to digitalise businesses and guarantee safety, quality and comfort on the streets it covers.

Specifically, we developed the project naming, its overall corporate identity, the design of each individual identity and the launch campaign for each of the 12 areas where it will run. The first Paseos Comerciales will start in the Casco Histórico and Delicias, the two benchmark retail districts. It will then be rolled out across the city's other main neighbourhoods.