Call me Fray Juan.

Full branding development and strategic repositioning from a long-standing brand to a new one.

After most of the shareholders left this burger restaurant chain and handed the existing name to the other party, the challenge was to find a new name, completely refit the physical spaces and try to keep long-standing customers, all in a record month and a half.

To build the brand solidly and turn a weakness into a great opportunity, a naming strategy was developed, along with a visual identity and corporate culture programme and the development of online commercial and promotional formats, both website and social media, starting from scratch.

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Next project Summer by PASSI.

Let's work together

Is your brand where it should be?

Write to us at and let us start doing things with more judgement.

Your work is complex enough already. Doing the same as everyone else does not help.

We think first, we propose first, and we work so your brand has more value, not more noise.