Impacta Branding tops IPMark's best marketing and communication strategies of 2015.

The agency Impacta Branding is the Spanish company with the most marketing and communication strategies from 2015 selected by IPMark, the publication covering marketing, advertising and digital media. Seven projects were praised by the magazine: “Bringing technique to skiing in Spain” for Integral Ski, “Aragonia Fashion Days” for Aragonia, “Today your passion, tomorrow your profession” for CPA Salduie, “Basketball World Cup” for Euronics, “The burger that does you good” for Fray Juan, “Visiter Pampelune” for Hoteles con Ángel and “Much more than a garden centre” for Passi Garden Home.

“Bringing technique to skiing in Spain” was built on properly structuring its segmented product portfolio and its sales platform, so that more athletes could reach the highest level and gain access to the RFEDI programmes. “Aragonia Fashion Days” improved its positioning as the benchmark shopping centre for fashion and increased customer footfall by staging a major event involving a fashion design school, out of which the summer campaign emerged, turning the campaign shoot itself into a promotional event.

The “Basketball World Cup” campaign took advantage of the 2014 basketball world cup to spread the Euronics brand nationwide through prize draws and discounts for Euronics stores, thanks to a hugely addictive online game that could be played independently and free of charge. In the case of Fray Juan, its new business model and change of corporate identity were communicated to customers, along with the brand's launch on social media, through a naming strategy, a visual identity and corporate culture programme, the development of online commercial and promotional formats on both the website and social channels, and a customer loyalty strategy based on spending, with purchase promotions and gifts in its campaign “The burger that does you good”.

To promote CPA's new course offering and attract new students in both traditional and new areas, “Today your passion, tomorrow your profession”, a highly dynamic and visual online platform was created, complemented by concise, explanatory videos with a creative line of emotive slogans tied to each course. “Visiter Pampelune” promoted its two hotels in Pamplona across southern France in order to increase sales and attract audiences from that area, with promotional packages carefully defined by target audience and a dedicated website for running hyper-targeted campaigns via Facebook.

“Much more than a garden centre” changed Passi's business model and built its own brand with a thorough visual identity programme, a customer communication programme within a loyalty plan using cards and spending incentives, plus membership incentives, to increase sales and footfall across the different departments and position Passi as the benchmark garden centre in Spain.

We are delighted with the recognition, very pleased with the work done and, above all, very grateful to every client who trusts us day after day.

A great team and great work.

We make your brand big. We make your goals real.