Expofarma Digital for Unnefar.

Grupo Unnefar, made up of ten pharmaceutical distribution companies that lead their respective areas, turned its conventional Expofarma trade fair into the first major online event open to the whole pharmaceutical sector, allowing for the first time the simultaneous attendance of the group's more than 4,000 pharmacies.

Through a website we created an entirely online environment with stands from more than 200 brands across 70 laboratories that published information and offers for member pharmacies, 20 service exhibitors explaining what each cooperative can access, virtual networking spaces for a coffee with other guests, a multimedia room streaming talks where 10 experts exchanged views on ‘Pharmacy after covid-19’, and a charity space to contribute to.

A new space that achieved greater interaction among 5,000 connected users, a purchasing milestone between pharmacies and laboratories, completion of the challenges set by several brands, and an exchange of knowledge and experience through the talks and the networking and relaxation area.

See the success story.