"I am a Specialist" campaign for Euronics.

360º strategy "I am a Specialist" for Euronics: image campaign, promotional activity, social media and more.

“I am a Specialist” is a positive message to the consumer, coming from the professionals who work at Euronics.

To meet the goal of keeping customers, a programme of combined actions was developed, aimed at the point of sale, traditional media and the internet.

CAMPAIGN PHASES

1. Image campaign

Conveying an attitude of service. We want consumers, on seeing the image of “the Euronics salespeople”, to recognise qualified staff standing up for the customer's interests by advising them on the best purchase.

2. Promotional activity

Product and price communication comes accompanied by the image of “The Specialists”, always carrying a main message that reinforces the line, plus complementary messages that add value and meaning to the campaign idea.

3. Social media and web

Through a full virality plan, the campaign has a strong presence on social media and on the website.

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"I am a Specialist" campaign for Euronics — medio 1

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