BY MET Hotels’ new visual identity.

BY MET, the hotel chain in Pamplona and San Sebastián, is evolving its visual identity with a new dreamlike image that translates the experiences enjoyed at each establishment through the five senses into a visual universe.

Each hotel builds its identity around the senses: sight, through colour and imagery; touch, through surfaces and materials; hearing, through the rhythm and tranquillity of each space; smell, through the atmosphere that envelops the experience; and taste, through those details that are remembered and linger.

BY MET acts as the common thread. Each hotel is a sensory interpretation of the place it occupies: Hotel Antik, Hotel Pamplona Catedral, Hotel Pamplona Plaza and Hotel MET Pamplona.

An image you won’t be able to get out of your head. Dream. Rest. Come back.

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BY MET Hotels’ new visual identity — medio 1
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BY MET Hotels’ new visual identity — medio 1
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Next project Terranova Spring–Summer Campaign.

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