G5 online convention.
We conceived and developed the first online convention of the G5 group, made up of purchasing centres specialising in sportswear. Through a website we created an entirely online environment where member shops could attend the live presentation of the new collection from 33 brands; visit their stands with catalogues, presentations and sales materials, and place orders in the challenges, closed, time-limited offers that made it possible to improve commercial terms based on total order volume.