Digital switch-on and LATOZ opening campaign.

The countdown to the opening of the leisure and shopping destination La Torre Outlet Zaragoza (LATOZ) began with a "Digital Switch-on" corporate event followed via streaming, which we directed and coordinated from Impacta Branding.

We also handled the rollout of the brand across the centre, as well as the development of the online and offline campaign for the opening and Black Friday.

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Digital switch-on and LATOZ opening campaign — medio 1
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Digital switch-on and LATOZ opening campaign — medio 2
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Digital switch-on and LATOZ opening campaign — medio 3
Digital switch-on and LATOZ opening campaign — medio 1
Digital switch-on and LATOZ opening campaign — medio 2
Digital switch-on and LATOZ opening campaign — medio 3
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