Campaign - TABUENCA.
To humanise. That was the goal. Repositioning the brand to bring it closer to its target audience.
Bringing the product closer to the consumer and offering a more relaxed image, in tune with the new target groups. A house that shares its feelings with you? Someone told us customers are very conservative... could it be that agencies are the ones erring on the side of practical? Not at IMPACTA.
Applications:
- Creative development
- Graphic applications
- Point of sale
- Trade press