Paleta de Teruel D.O.P campaign for Aire Sano.

To introduce the new Aire Sano product, its Paleta de Teruel D.O.P Aire Sano 8 Estaciones, a point-of-sale promotion was run to drive purchases, along with a nationwide direct marketing campaign.

An event in Madrid was also organised, at which Luca Rodi, owner and head chef of Dabbawala and of the Quilicuá catering company in Madrid, prepared a range of dishes with Aire Sano products.

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Paleta de Teruel D.O.P campaign for Aire Sano — medio 1
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Paleta de Teruel D.O.P campaign for Aire Sano — medio 2
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Paleta de Teruel D.O.P campaign for Aire Sano — medio 3
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Paleta de Teruel D.O.P campaign for Aire Sano — medio 4
Paleta de Teruel D.O.P campaign for Aire Sano — medio 1
Paleta de Teruel D.O.P campaign for Aire Sano — medio 2
Paleta de Teruel D.O.P campaign for Aire Sano — medio 3
Paleta de Teruel D.O.P campaign for Aire Sano — medio 4
Next project Cruzfarma resolutions campaign.

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