National campaign for the 024 suicide prevention helpline.
Together with Dosis Videomarketing we jointly developed the campaign for 024, the suicide prevention helpline launched by the Spanish Ministry of Health.
A project with a strong social commitment that we were able to work on from the identity design and creative line through to audiovisual production. The nationwide campaign was presented by the Minister for Health, Carolina Darias, and will run on radio, television, offline and online formats over the coming months.
The illustrations are original work by Paula Marco.