Campaign - CENTRO COMERCIAL AUGUSTA.
Taking a leaf out of "la Pantoja", we decided to raise the biggest smile we could and create a fun, likeable campaign. The "smile-raising tickets" promotion handed out plenty of instant prizes, in cold hard cash to spend at the Augusta shopping centre, putting a smile on many customers' faces. A promotion that was a resounding success.
Applications:
- Campaign visuals
- Outdoor advertising
- Centre signage
- Press advertising
- "Smile-raising" ticket