Cajal x Unizar.
The University of Zaragoza brings the figure of Santiago Ramón y Cajal back into focus. One of its most distinguished alumni and winner of the Nobel Prize in Physiology or Medicine in 1906, Cajal becomes the starting point for highlighting Unizar’s connection with knowledge, research and excellence.
Under the concept Cajal x Unizar, we conceived and developed an institutional campaign that brings his legacy into the present through messages inspired by some of his best-known quotes and reflections, connecting them with those who are part of this “Nobel Prize University” today.
A campaign that champions a way of understanding university life based on learning, questioning, researching and moving forward, and that will be present across online, offline and outdoor media throughout the academic year.