Aragón Play branding.

This isn’t the telly. It isn’t the radio. It’s Aragón Play.

The Aragonese Radio and Television Corporation (CARTV) is launching Aragón Play, its new OTT digital platform for watching and listening to content from Aragón TV and Aragón Radio, both live and on-demand, whenever and wherever you like.

At Impacta, we have supported CARTV right from the project’s inception: naming, visual identity, graphic concept, brand integration into the platform, integration with the CARTV ecosystem and the launch campaign.

The new brand is based on a simple and highly visual idea: transforming the Corporation’s classic logo into a play button. A recognisable gesture that connects the historical identity of Aragon’s public radio and television with its evolution towards the digital environment.

The visual system, colour palette and use of gradients reinforce a brand that is approachable, dynamic and contemporary, ready to come to life on screen and coexist alongside Aragón TV, Aragón Radio, Aragón Noticias, Aragón Deporte and the group’s other brands.

Aragón Play is not here to replace television or radio. It is here to open up a new way of watching, listening to and experiencing them.

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Next project LCR Hoteles branding.

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