150 years of shared excitement for Fundación Ibercaja.

Fundación Ibercaja is turning 150, and it has trusted Impacta with the conception and development of the creative concept that will carry it through to May 2027: “Shared excitement” for social action, culture, education and employability…

The whole graphic line highlights the real effect the Foundation's areas have on people, thanks to the experience that has brought us here and the enthusiasm with which they look to the future.

🎶 “Excitement never comes alone, it is born when there is someone else…”. This campaign is the result of the work of a multidisciplinary team of more than 12 people, in which we worked hand in hand with DosisVideomarketing on the audiovisual side.

Because: 🎶 “When we dream together, it really happens”.

This anniversary will be celebrated as it deserves, with a media plan that includes pieces such as the Zaragoza tram.

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150 years of shared excitement for Fundación Ibercaja — medio 1
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